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 is a lifestyle brand inspired by the rich african culture, functionalism and minimalism. The word ”dá” is the Yoruba (a popular west African language) word meaning “To make or To create” it also gets its name from ”eledá” which means “The maker or The creator” , ”didá” meaning “The act of creating or making” and “edá” which means “Creation”

 

A retail brand that connects the past, the present and the future of the African Heritage, our vision is to create a lifestyle brand that is both design and culture conscious. A minimalist + dynamic brand that tells a story through its everyday products.

 

The brand was created by AFROMINIMA™ (A design and lifestyle movement) meaning “afrocentric minimalism” following its ethos and aesthetic, is all about the new modern African identity.

THE DA BRAND'S RAW URBAN COLLECTION WAS RECENTLY NOMINATED FOR

THE GREEN PRODUCT AWARD - WHAT AN HONOR!!!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PRODUCT COLLECTION AND CATEGORIES:

RAW URBAN.

TITATO.

KINI?

OJU.

FILO.

KOKORO.

JAPA - THE SUSHI COLLECTION

LIVE.

PLAY.

EAT.

PLANT.

LEARN.

MEDITATE.

STORAGE.

ART.

WEAR.

TECH.

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